Join our 30 Day Veggie Challenge
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Starting April 1st: ​take full control of the vegetarian diet for the next 30 days!

Our stress-free recipes, meal plans and guidance already inspired many others to stay motivated for a healthy lifestyle - day after day.

Join us in our 30 Day Healthy Veggie Challenge

How we will help you

​1. Receive daily hands-on advice via email to avoid the time consuming “pitfalls” of cooking. (Find out how to properly meal prep, how to organize your kitchen, how to stay healthy as a vegetarian).

​​2. Be part of our Veggie Challenger Group on Facebook to be motivated by us and our other members and feel free to ask any questions you may have, (also via email). Dave, Hauke and our dietitian Claire Garcia Ruiz will be there for you.

3. Receive 4 meal plans designed to learn the basics of healthy and quick cooking so that you won’t have to rely on meal planning in the future.

4. Access 35+ exclusive recipes that are only available in the Veggie Challenge for more inspiration.

Start: April 1st, one last time for the next 3 months. Only 100 spots left.

30 day veggie challenge - product visualisation

You will not only experience a great sense of achievement, but also:

  • Leave the “lazy state” and become motivated by trying awesome dishes (that are good for you, too!)
  • Focus on your health
  • Get to know all-important points about vegetarian nutrition

Get out of the old rut and make the vegetarian diet exciting again! Press the "JOIN NOW" button and start a healthier lifestyle with 100 others from April 1st.

Regular Price $39.90,
Your Price $29.90

(No subscription, just a one-time payment)

Note: as a Newsletter reader you get 25% off the challenge!

This is what participants said:

ASHLEY MOSES  //  VIRGINIA (US)

"Many time saving meal–prep ideas and great leftover recipe ideas"

"I would highly recommend the challenge to anyone who wants to eat more veggies while having support and guidance on how to do so. As a very busy person, the weekly meal plans allowed for me to easily go to the store and pick up exactly what I needed for the week in a timely manner.


The recipes were delicious and very easy to follow, even for a person who does not have the time to cook on a daily basis. The challenge showed me truly how easy it can be to live a healthy vegetarian lifestyle."

CAROLYN MARTINEZ  //  FLORIDA, (US)

"Increase the veggies without feeling like missing out."

"I would recommend the Challenge to anyone that wants to increase their veggie intake. Many people don't like to change their habits all at once, so this Challenge can help them increase the veggies without feeling like they are missing out."

ANDRE P.  //  GERMANY

"One of my best New Year’s resolutions yet."

"I’m not usually the type of person who follows through with all my resolutions, though I was being serious about eating less meat and losing weight. Still, I was a bit worried that I might get bored after a while. Your recipes were perfect though!! And I really enjoyed your daily emails, they kept me on track, always had additional info, plus they were very supportive."

How the Challenge works

1. Recipes & Information

Before the actual Challenge starts, we’ll send you our printable recipe ebook and brief you on how to use our meal plans & what a healthy vegetarian diet looks like.

It's surprisingly flexible — you can easily adjust the plan to suit your needs.

2. Meal Plans & Grocery Lists

After the Challenge begins, you'll receive a meal plan & grocery list before each week starts. The plan lists recommended breakfast, lunch and dinner as well as tasty snack for each day.


All meals are nutritious, delicious, easy to prepare and use only regular ingredients.

​3. Daily Tips & Lifetime Access

We’ll email you each day to help you overcome the difficulties related to going vegetarian. To make the emails fun, we top up facts with videos & pictures.

If you fall behind, you can take a break and get back on track later — you’ll have lifetime access to all the materials and lessons.

​4. Peer Support & Inspiration

Exchanging experience, boosting motivation — that’s what we do in our Facebook group. Plus we post there new recipes every day, long before publishing them on our blog.

​By purchasing the 30 Day Veggie Challenge you get:

  • ​Guidance and motivation in our Veggie Challenger Group
  • ​Daily hands on ​advice via email
  • 4 meal plans designed to learn the basics of healthy and quick cooking

  • Access to 35+ extra recipes that are only available in the Veggie Challenge

Start: April 1st, one last time for the next 3 months. Only 100 spots left.

Regular Price $39.90,
Your Price $29.90

(No subscription, just a one-time payment)

Note: as a Newsletter reader you get 25% off the challenge!

​Our promise: Zero risk thanks to our 100% money back guarantee!

​By purchasing the 30 Day Veggie Challenge you get a 100% guarantee.

That means if you're not happy with the program or if you don't get the results you want we'll refund you your money - no questions asked!

​Who's behind the Challenge?

​Dave, Kat and Hauke from HurryTheFoodUp.

All three of us are vegetarians – for different reasons. We each came to the decision to go vegetarian independently.

Being vegetarian is our fight against the modern farming industry and its insane practices, as well as helping us to focus on the health and nutrition side of food, and the important role it plays in our bodies. We firmly believe food should be a source of energy, good health, taste and enjoyment – not a creator of worry, stress or anxiety.

Throughout the Challenge we’ll be sharing our passion and knowledge to help you feel the same way about food as we do.

FAQ: Is the Challenge suitable for me?

1. Are my cooking skills good enough?

We do our best to make the recipes as easy to prepare as possible. And if the preparation requires a more delicate skill, we’ll teach you… don’t worry.

2. What “veggie newbie” difficulties do you solve in the Challenge?

  • How to get enough protein
  • How to feel satisfied on a vegetarian diet
  • How to get enough B12, iron and other nutrients
  • Veggie recipes that pack well for work
  • How to deal with the family when going vegetarian
  • How to organize your kitchen to speed things up
  • How to satisfy “meat-eaters” and vegetarians at one table
  • Smart meal prepping Ideas
  • How to eat vegetarian when travelling
  • What to eat when I exercise a lot?

3. Can I join the Challenge with a medical condition?

That would have to be decided individually. Several type 2 diabetics have already participated in the challenge by slightly customizing their meals to their needs. Lactose or gluten-intolerant people are naturally welcome to join as well, though they would have to adjust some recipes and meal plans. In either case, if you have a medical condition and don’t feel sure about going vegetarian, please consult your doctor first.

4. I often eat out, will this still work?

Absolutely. Our meal plans are also adaptable and forgiving: they fit around your week, not you around them.

Plus, we share our tips on veggie friendly restaurants all across the world and strategies that help putting together a great veggie meal in a not so veggie-friendly restaurant.

5. Will the Challenge work for more people?

Yes! Our meal plans and recipes are easily adjustable for however many you need to.

6. How do I convince my husband/wife/family to support me?

We have many recipes that are very “meat-eater” friendly. But if you convince them to participate, even better: your family is very welcome to join in the Challenge as well. Just let us know their email(s) and we’ll set it up. Free of charge of course.

7. My friends will give me a hard time, what do I do?

A frequent issue we’ll touch upon during the Challenge. We’ll advise you on how to:

  • debunk common preconceptions
  • enjoy yourself at a party/BBQ
  • avoid meaningless debates

​8. Is this just for 20-somethings?

You might say 'I’m probably too old for this'. Nope, you’re definitely not. You’ll find people in every age group participating in the Challenge – from 20-year-old students to 75-year-old retirees.

9. What makes the Challenge worth the money?

There’s tons of information about vegetarianism on the internet for free.

  • 1
    There is indeed tons of information. In fact, it took us several years before we were able to filter out the nuggets and organize them in one neat package = our Challenge.
  • 2
    It takes time and commitment to change your routine. With our plan, you’ll switch to the new routine with minimum effort.
  • 3
    Our emails are kind of daily reminders that mark your progress, keep you focused and make the Challenge fun.

Start: April 1st, one last time for the next 3 months. Only 100 spots left.

03
Days
06
Hours
36
Minutes
49
Seconds

Regular Price $39.90,
Your Price $29.90

(No subscription, just a one-time payment)

Note: as a Newsletter reader you get 25% off the challenge!

​Our promise: Zero risk thanks to our 100% money back guarantee!

​By purchasing the 30 Day Veggie Challenge you get a 100% guarantee.

That means if you're not happy with the program or if you don't get the results you want we'll refund you your money - no questions asked!

Disclaimer: We would like to take a moment to note that the 30 Day Veggie Challenge is for information purposes only. It does not claim to provide medical advice or to be able to treat any medical condition. It makes no claims in respect to weight loss, either in terms of the amount or rate at which weight loss could be achieved. If you have any concerns regarding your health please contact your medical practitioner before making changes.