August Traffic and Income Report (Youtube Analysis Included) | Hurry The Food Up

August Traffic and Income Report (Youtube Analysis Included)

Traffic Report August 2014

Hi there,

let’s cut to the chase: In this August report we’ll quickly analyze our traffic and income. On top of that we’ll check out how we performed on Youtube ‘til now and what we’ll do to be more successful.

Traffic

traffic development august 2014 | hurrythefoodup.comAugust was much more steady than July (check out the report here). Around 40 to 100 people came to visit our website every day. In total we had about 30% fewer people on our website when compared to July.

It’s because none of our recipes got featured big on any food sharing website (via a tweet or their facebook page). Also we figure that the initial curiosity of many friends of ours is gone and now only people who are actually interested in the content visit our page.

The peak on the 22nd of August was down to people from foodgawker really liking our tomato mozzarella bread 🙂

Top Ten Traffic Sources

traffic sources overview august 2014 |hurrythefoodup.com

The food sharing websites are still our main traffic driver with foodgawker in the lead. An interesting point is this – check out the “Avg. Session Duration” aka the amount of time a person spends on our website. People from foodgawker are very flighty. They don’t even stay longer than 24 seconds on our website (on avg.).

Then on the other hand there are the people from healthyaperture.com, a foodsharing website for healthy recipes including nutritional info. Either those people have very slow internet connection or they seem to be loving our content. They stay 5:15 minutes (!!!) on average on our website.

Conclusion

The numbers are pretty low, but one thing seems clear: The traffic quality varies a lot! People from healthy aperture are our favorites now, haha.

We have to find out who is our most valuable traffic source and then focus on extending our presence on that source. In order to do that we cannot only look at the visitor count. Earlier today Howie added a new metric to google analytics called “Newsletter Confirmation.” It will show us from which traffic source we get the most Newsletter Sign Ups.

Why this metric? Visitors who sign up for our newsletter seem to be most interested in our page. You wouldn’t bother signing up for something you don’t care about. So we want to know where they come from. That’ll allow us to focus more on that particular channel.

At the moment we’re investing time in expanding our Pinterest presence, but it may not be worth it as the views look quite flighty too (only 0:26 minutes avg. session duration). However in terms of getting our name known, it could well be a big help. We really need to find out who is the most interested in reading our blog.

Income

 

Income: 4.71€

Compared to our 4.12€ from last month we made a plus of 16%. Youtube Advertisement contributed it’s first Euro, yippie!!

Conclusion

As already mentioned in the July report, we will definitely have to work on different income sources other than advertising.

Banner Ads make you very dependent on the provider (in our case google) and the amount of visitors that come to our website. A second “income pillar” is essential.

Alright, let’s move on to the most interesting part of this article:

Our first 75 days on Youtube. A short analysis.

As you might know we make a video for each of our recipes. This has two reasons: Firstly, there is no easier way explaining a recipe than on a video. Secondly, youtube is the second biggest search engine in the world. Popular videos can mean a lot of traffic! (And thirdly, Howie wants to become a youtube star so one day he might be on a trashy tv show).

When we started out we had one key question in mind: How do we get views on our recipe videos?

Obviously we want to inspire as many people as possible with our culinary discoveries and delights.

How do we get views?

traffic sources youtube august 2014 | hurrythefoodup.com

Let’s quickly have a look at where our traffic came from since we started out on youtube (6th of July until the 21rd of September (last 77 days))

  1. Youtube Advertizing (74% of total views): We bought views via Google Adwords. You can get a 100€ welcome coupon for 25€. That’s a bargain. One view costs about one cent, so this gives you up to 10.000 views to test and kickstart your videos.
  2. Unknown – embedded player (9% of total views): People watched the videos from our blog. This is our biggest organic viewer source. Note: If you want to just grow your youtube channel, building an external website as extensive as we do might not be the best strategy. Taking high quality photos, writing up the content and publishing takes a lot of time that you could invest in producing more videos.
  3. Unknown – direct (3.9% of total views): This means that people directly open a certain video, probably by a forwarded URL. So we guess these views come mostly from our friends and us.
  4. Youtube Suggested Videos & Youtube Search (5.1% of total views): To get your videos suggested and/or appear more often in search we made sure to have a good headline and description, subtitles and tags. Youtube uses this written info to index videos correctly. Also we made sure to have attractive thumbnail images, so people will click on our videos.
  5. Youtube Playlists, Youtube Channel Page (4.2% of total views): Not only videos but also playlists appear in youtube search. So, it definitely makes sense to create playlists that included our videos. Also, we started a collaboration with Tastemade. Up till now they added two of our videos to their weekly playlist. Regarding the Channel Page: we optimized it in order to engage people to watch more of our videos.
  6. External Websites (1.2% of total views): We used other networks like Facebook, Twitter and google plus in order to promote our videos. This is something that we could definitely do better in the future.
  7. Youtube – other features (0.9% of total views): This was mainly us testing the videos.
  8. Youtube – Guide (0.8% of total views): We hope that this traffic source will play a much more important role in the future. These viewers are basically people who were watching our videos before and then received a suggestion from Youtube to check out another video from us.
  9. Youtube Video Annotations (0.8% of total views): We made sure to have our videos nicely connected, so that a viewer can continue watching another video of ours after finishing the current one.

Bottom Line

With google adwords we were able to kickstart our videos. Also we made sure to have all the “hard factors” for our videos in place in order to leverage our organic views.

By hard factors we mean the following:

  • A good thumbnail for the video
  • A good headline
  • A good description for each video
  • Subtitles for each video (youtube uses it to find out what the video is about and can rank you better)
  • Relevant tags
  • Nice Channel art work (Background photo, intro)
  • Playlists
  • Annotations
  • External websites to promote your videos
  • Good video quality
  • Good sound quality
  • Useful content
  • Well scripted video
  • Weekly video release

We followed the Youtube Academy from start to end to do this.

Since we were just starting out we thought it made sense to focus on all those small but important details in order to somehow get our feet through the door. These efforts resulted in 3100 organic views distributed on our 16 videos in around 80 days.

Conclusion

To be honest, we are not impressed with the results so far. But we’re also not overly disappointed. It was pretty obvious that we wouldn’t land a viral hit with a “Jenny’s Secret Red Lentil Soup” or with a “Refreshing Mango Lassi.” Especially not when there are many other videos out there that explain a similar recipe.

On the other hand, looking at the work we put into a video (recording, editing, publishing), we were hoping to get more views out of it.

Learnings

In order to get your initial organic views on your recipe videos, you have to put in a lot of hours.

In order to grow your food channel you need a lot of perseverance.

In order to get a very successful channel you need something special.

Next strategies

Creating more engaging content: How can we deliver such a good experience that a viewer will not only watch the video but also share it? We believe the key to this is not only informing, but also entertaining the viewer.

Collaborations: We will look for other great channels and suggest promoting each other. Of course this will be a little tricky for us because our viewership is still pretty small. But maybe we can give something back in other ways.

We could easily write another two pages about youtube experiences and strategies, but this should be enough info for a first post. Let us know what you think about it. Are you planning to start a channel or have you started one already? We’d love to hear stories from other content creators! 🙂

Howie and Dave

About Hauke Fox

I'm always on the lookout for these damn smart recipes. You know, those that only take a few minutes to put together and taste delicious. Vegetarian Cooking at home is a way to take back control over what I eat. I don't like what many companies do to animals and the environment with their products.

9 comments

  1. Thanks for the report, guys!
    I never tried Vlogging, as you also said, it can take a lot of time. It might be something to explore more in the future, I reckon. I wouldn’t like to appear in a video, though (shy me). I am not very patient youtube user, I usually watch videos only for complicate exotic recipes or in case of hilarious bloggers like you :). Have you ever watched Gigi’s videos (https://gigieatscelebrities.com/)? She’s cool. Monetizing a food blog is not an easy task. Many good bloggers get by with sponsors, only very very few can make good money with Google Adsense (we need the millions of visitors of Pinch of Yum!). p.s. I run ads through BlogHer. I’m learning that if you don’t have “huge numbers” Google Adsense can be a better choice.

    • Hey Daniela, thanks again for the feedback. We’re always glad to hear our work is enjoyed or appreciated! Yes youtube is definitely a lot of work, and we hope the rewards will be there of course. I (Dave) am also quite shy with the vids, that’s why Howie is sent out to do them 😉 I have indeed seen some of Gigi’s work – what energy! A very cool channel. I also liked your blog too, and the info from your ‘about me’ page – it’s great to see more and more meat cut out of diets. We try to only eat it a few times a year, max. Never felt better 🙂 Just found you on twitter – look forward to speaking more in the future!

  2. Sorry for taking a while to comment, I was trying to think of something really useful and insightful to say about your visitd this month but I couldn’t – if I knew the answers my visitors stats would be a lot better.

    One thing I’ve started this month is adding my recipes to linkups, e.g. This one at A Mummy Too – https://www.amummytoo.co.uk/2014/09/27-sept-3-oct/ it doesn’t necessarily generate loads of visits but the ones I have had people have stopped to properly read the post, comment and share. I’ve got new followers and it’s been a good way to get to know some other food bloggers. It only takes a couple of minutes too so it might be worth a try for the amount of time it takes.

    I’m thinking of setting up my own post linkup for posts like this (food bloggers writing about blogging). If I did would you be interested in taking part?

    I was interested to read your observations about food gawker and pinterest. I’ve been a bit worried about my photography as I know it’s not yet good enough for sites like food gawker, but I’m not going to stress about it as much now.

  3. Hey Charlotte, also apologies for the slow reply! You make some great points re: the blogging, how have you found it now after a little more time? And what are your feelings about other social media that you use? I’m particularly interested in Twitter – but still learning! In answer to your question about a linkup post for bloggers – count me in, would love to hear more!

  4. Why do you make this data public?

    • Hi Jac,
      one reason is creating a post like this makes me reflect my steps, so I’m more organized. Also I think it won’t do any harm to me or anybody else. In the contrary: people can relate to me a little more, they don’t only get to know the finished recipe, they also get all the rest around the recipe, which is spending ours taking videos, photos and distributing it. Actually I already made great contacts through those articles with people who stumble across the same problems.

      Best,
      Howie

  5. a bit of an up and down month in October but overall I think it’s gone OK. I’ll be posting my October update in the next week so you’ll have to come and have a look.

    With regard to the social stuff. Twitter is by far my favourite. I tend to interact more with people on there than anywhere else and it shows with the number of followers compared to other networks. I’ve been joining in with a few different Twitter chats with other bloggers which have been great for getting to know other bloggers and you can also pick up some good tips and ideas.

    Glad you’re interested in the linkup. I’m currently deciding whether to wait until I’ve grown the site a bit more, or just go for it now. What do you think?

    • Haha, ok I’m quite curious now. Will be back in a week then 🙂
      Interesting regarding twitter! To be honest, I have no clue how it works, Dave is taking care or our account.
      About the linkup project – It depends on your preferences. If you want to grow your blog, probable this side project will slow you down a little. On the other hand it can be great for sharing knowledge which could help you to develop your blog.
      I like the idea for sure!!

    • Yes I see your follower growth on Twitter is great. Ours…not so much. As yet anyway, we’ve still got a lot to learn I think!

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