July Traffic and Income Report
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As the saying goes – better late than never – Hurry The Food Up’s first ever Income and Traffic report is here! Below you’ll find the happiest and saddest moments we had in July, as well as us providing the info of from which channels we get the most users, our highs and lows of the month and the answer to whether we’re already filthy rich by eating and blogging (we’re not, in case you were wondering).
Also check out our last months post “The Launch” (including two lessons learned) if you haven’t already.
Saddest moment in July
After getting the fifth of these emails from foodgawker:
(click on the image to enlarge)
In a nutshell – what is foodgawker and why is it important? Well, put simply, it’s the biggest food sharing website around. Bloggers can upload their recipes and the editors from foodgawker accept or decline it. The photo is critical.
Dave and I prepared five recipes to launch our website with. We made five nice photos, doing our best with the preparation, composition and lighting and stuff. It took ages. And what happened? Every single photo got declined on foodgawker. We were gutted… it hurts, does this foodgawker!
So we invested in a food photography book and with these new tips at hand Howie re-shot most of our photos. And…success! After a lot of hard work, we were accepted! And honestly, the new photos look better (check out the first image of this article for two examples).
Happiest moment in July
Here you can see Howie celebrating our first YouTube subscriber who wasn’t one of our friends. It was a very emotional moment, because it meant that someone somewhere on this planet probably likes our blog. How great is that? Thanks cUtEdEviLhEaVeN!
Btw you can subscribe to our youtube channel right here 😉
6th – 17th
So, above you can see our July’s traffic chart. We started posting stuff on facebook on the 6th and a few curious friends (or obligated-feeling friends anyway) checked out our website.
15th – 22th
We submitted our recipes to various food sharing websites. All got rejected, except for one. When we almost gave up hope Finding Vegan not only accepted our Spinach Banana Smoothie, but they also featured it on Twitter! Around 1500 visitors poured onto our website in an instant. We were delighted! Also, we realised this blogging thing was easier than expected, haha. It was all easy street from now on. Or so we thought!
25th – 31st
Howie re-shot a couple of photos that finally got accepted on foodgawker and similar websites, which gave us another couple of hundred views. Sweet.
Top 10 Traffic Sources
Well, no big surprises here. It’s visible that food sharing websites are incredibly important for our blogs to get traffic. Around 70% of all our traffic came from there.
Facebook is difficult to interpret for now. We’d guess most of the visitors are our friends who checked us out. We’re not sure how important a role Facebook will play in the future.
Then, last but not least check out Pinterest on position 6. We only uploaded our photos there and we got 128 visits without making any big effort like Facebook. We’re pretty sure Pinterest will soon be one of our main traffic drivers.
We’d love to say something about Youtube, but we haven’t yet figured out how to track visitors coming from our videos to our website. If anyone knows how to set this up, we’d be very interested to know! 😉
Yes, you won’t believe it, but we can show you some numbers after our first month of blogging!
We didn’t really expect any income at all, but Howie thought he’d just put google adsense on the blog to see what happens. And here we go, our first €4!
Youtube hasn’t been that profitable yet. We guess we have to step up our game there a little to get more views.
- Food Photography Book – 14,49€
- Facebook Page Like Advertisement – 14€
- Google Adwords – 25€
- Vaultpress – 3,79€
Total Income: -53,16€
We decided to kickstart our blog a little on Youtube and Facebook. More about those campaigns in our next report.
If you want to have a successful food blog you have to publish a lot and it has to be high quality! When you do that the food sharing websites and Pinterest will be very kind and drive a lot of traffic to you. Of course, as you grow you’ll also get more traffic from google search, but this is a slow process.
We made a rough calculation to work out what it would take to make €500 per month from just google adsense based on our first month’s income:
If 3163 monthly visitors give us 4.12€, we would need 380.000 monthly visitors for 500€.
This means we reached already 0.85% of our goal. Not too bad for a first month.
Also this clearly shows that it’s very tough to make money from a blog just through advertising, which means that we’ll have to come up with plenty of other ideas to make this site a success from a business point of view. Interesting stuff that is 🙂
And finally, we’ll leave you with Howie’s favourite song of July. Take care!