Dave and I are in our 4th month of food blogging. Both of us have learned many new awesome recipes, picked up some handy kitchen skills and most of all made our meals a new experience.
Apart from that we’re also learning a lot about the blogging world. It’s an incredible amount of fun to grow our own little space and meet new people along the way who enjoy our recipes and/or are on a similar journey to us.
Let’s start with our traffic in September.
Overall Traffic in September 2014
FindingVegan.com featured our Lovely African Peanut Soup on their Facebook Page – thanks a lot! That in combination with a growing number of visitors from Foodgawker, Pinterest and Google Search gave us three times more traffic than August. The servers were trembling, oh yes!
We are happy with how it is developing and we think that we are onto a good way. It’s also great to see that the traffic after such a big peak (like the 22nd of September) didn’t completely go back to how it was before, but actually stayed a little higher.
Top 10 Traffic Sources
These show the same patterns as the last two months. We are happy about two and very unhappy with one source:
The Good Kids: Google Search and Pinterest are sending us more and more traffic, it’s really nice to see how we are slowly getting recognized.
And the Bad Boy: YouTube. Check out our top 10 list. Yep, no YouTube there. I’ll show you where YouTube is:
That’s right, 5 people visited our website through Youtube. We had around 2000 video viewers in September (I have already excluded the views directly from our website). Being honest, that’s really not what we hoped for. At all.
1. Experiences like getting featured boost motivation a lot. Not only that – it boosts our traffic a lot too, haha!
Naturally, we’d love to repeat this a little more often and because of that I’m planning to say “hi” to some other big magazines like Buzzfeed and Lifehacker. Maybe they haven’t noticed we’re on the map, as they haven’t said anything about one of our recipes yet 😉
2. YouTube Viewers don’t like leaving their beloved YouTube platform at all. So, for now I believe it is not possible to use YouTube as a reasonable traffic source for our blog.
More about YouTube below.
This is our YouTube traffic from the first of July until the 30th of September. You can see a lot of views in the first two months followed by a much calmer September with a few smaller spikes.
For July and the beginning of August we took advantage of a Google Adwords coupon that gave us about 9000 views. You pay 25€ and you get an extra 75€. We figured it was a great deal to kickstart our channel. From then on the views were all organic. The spikes at the end of August and in September are due to FindingVegan.com and us sharing our videos on social media.
But what is the gist of this graph? Our view count is not really growing naturally. After pushing our view count it always fell back to where it was before (around 40 daily visits.)
When we first started the blog I thought we could use YouTube as a great channel to get traffic to our website. I mean it’s the world’s second biggest search engine after Google, right? Wrong.
YouTube is less a search engine and more a community. This is something YouTube’s search engine also takes into account. As a content creator, if you are not an active member of the community, your videos will fall behind.
So, for us this means either we engage more with YouTube or our videos will not get visibility from YouTube. The idea of getting “free” traffic from YouTube, like we do with Google Search was a pipe dream.
Income and Expense
We made a lot of cash this month, guys. We three folded our income. Yep, that’s right, it’s pouring in. But we also had some expenses. Check it out:
- Google Adsense € 12.28
- Youtube € 4.19
- eLance € 37.70
Total Income: – € 21.23
Actually I should have added expenses to the reports when we started out three months ago, but well, nobody’s perfect.
Since Dave and I didn’t have much experience in building social media profiles we started working with a great Social Media Manager via eLance. She is a tremendous help with tasks related to publishing our recipes and developing our social media presence, especially Pinterest. (she really is! – Dave).
Even though for now our blog cannot cover her wage, we are convinced that we will achieve this goal with her much faster, because Dave and I can focus on creating content instead of making disoriented moves on social media.
We have to see how we are going to continue with YouTube. It’s very time consuming, and unfortunately does not contribute to the goal of driving traffic to the blog. The question would be: What is our main focus: Growing the blog or growing our YouTube Channel? Our blog is growing slowly but surely. It is obvious that PR helps to boost traffic. We are planning to get our content in front of more foodie magazines.
Let me know what you think. Would you rather like to see us more on YouTube or should we stick to our blog?
Thanks for reading!