Editorial Policy

Last updated: 17 September 2026

Purpose of this page

This policy explains how we create and maintain trustworthy content for readers and predictable, brand-safe context for advertisers. It applies to everything we publish under the Hurry The Food Up name, including the website, the YouTube channel and our newsletters.

1. Principles

• People first. Practical, useful content that respects the reader.
• Accuracy. Important factual claims are supportable and the sources that matter are linked. We prefer primary sources.
• Clarity. Headlines invite curiosity without exaggeration.
• Independence. Editorial decisions are separate from advertising.
• Easy, healthy vegetarian eating as our editorial frame. Every piece we publish is written through a single lens: does this help a reader cook and eat well, with less meat, in less time? Pieces that cannot answer that question do not fit Hurry The Food Up and we do not publish them.

2. What we cover

Hurry The Food Up publishes practical vegetarian food content, united by our mission to make it easy for everyone to eat less meat:

• Quick vegetarian and high-protein recipes: fast recipes, breakfast and oats first.
• Meal plans and shopping lists: done-for-you weekly plans for everyday eating.
• Practical nutrition and weight loss through food: evidence-based guidance that resolves into real meals, not abstract dieting.
• Vegetarian cooking guides: techniques, ingredients and how-tos for cooking with less meat.

We do not publish content that is hateful, harassing or discriminatory, or that sits outside this remit.

3. Editorial process

Hurry The Food Up’s recipe archive was built by the site’s founding team, who cooked, tested and photographed each recipe in their own kitchen before publishing it. The site is now maintained as an archive by Brown Brothers Media and is not publishing new recipes or articles. Existing pages are reviewed and corrected when errors are reported, and any update is approved by a member of our team; sensitive topics, meaning nutrition claims and weight-loss guidance, receive an additional review.

4. Sourcing

We prefer primary research, government data, peer-reviewed studies and reputable organisations. We avoid medical claims and include appropriate disclaimers. We link to sources and name experts where relevant, and we say that we interviewed, contacted or tested something only when we did.

5. Corrections and updates

We correct errors. Material corrections and substantial revisions carry a dated note on the page; minor fixes that do not change what readers were told may be made without one. An article whose central premise cannot stand is withdrawn, and where appropriate a notice remains at its address. Pages display either the update date or a note that the content has been reviewed and remains current. Corrections can be sent to corrections@brownbrothers.io; see our corrections page.

6. Reviews and recommendations

Reviews reflect honest opinions based on real use or thorough evaluation. If we receive a product sample, we disclose it. Where an article contains an affiliate link, or recommends a product or service connected to Brown Brothers Media, its founders, its staff or their families, that relationship is disclosed in the article itself, near the recommendation. Hurry The Food Up may earn a commission at no cost to readers; affiliate relationships do not influence verdicts.

7. Sponsored content

Sponsored posts are labelled clearly at the top and within the body. Sponsors do not approve or edit our independent editorial content.

8. AI use

The archive was written and photographed by the founding team. Since the site came under Brown Brothers Media, AI tools have been used to help check facts and links and audit published pages; any change they help produce is approved by a member of our team. Editorial responsibility for what remains published rests with Hurry The Food Up.

We do not use AI to fabricate quotes, invent sources, or present AI-generated content as first-hand experience from real individuals.

9. Bylines and the editorial team

We publish under the Hurry The Food Up Editorial Team byline. Our recipes and articles are produced and reviewed collectively by the editorial team, and editorial responsibility for them rests with Hurry The Food Up. An editorial-team byline does not claim personal experiences, interviews or credentials. Where a named byline appears, it identifies a real person who has approved publication under their name and any personal material attributed to them.

We do not publish pieces under invented personal names presented as real individuals.

10. Images and rights

We use original, licensed or press-approved images. We credit creators when required. Contact us if you believe an image is used in error.

11. Privacy, accessibility, conflicts of interest

We respect reader privacy and comply with applicable laws (see our Privacy Policy). We aim for clear language, readable type and descriptive alt text. Writers and editors avoid assignments where personal or financial interests could influence coverage; necessary disclosures are made on the page.

12. Contact

Questions about this policy or a specific article: editorial@hurrythefoodup.com. Corrections: corrections@brownbrothers.io.

Network editorial standards

Hurry The Food Up is published by Brown Brothers Media. The governing statement of these standards is Brown Brothers Media’s editorial framework, revised 17 September 2026; where this page and the framework differ, the framework applies. As part of adopting this framework, we have reviewed older content on the site and, where it did not reflect our current standards, updated or retired it.