Dave and Hauke started the website in 2014 posting their favourite vegetarian recipes. They were sickened by industrial farming practices and knew something had to change.
James joined a few years later as the website changed to one dedicated to helping vegetarians become more healthy.
James has a Master’s Degree (MSc) in Sports Nutrition, and works as an Advanced Clinical Practitioner in General Practice, or Family Medicine.
He has a similar role to a Family Physician, and keeps our website aligned with the latest health and nutrition guidance.
Over the few past years we’ve developed a program called the Vegetarian Protein Fix to help women lose weight.
At its core, it’s a system to make sure you get enough protein in your diet, even as a vegetarian, to help with weight loss and improving healthy life expectancy.
Three guys helping women in weight loss. Strange you might think? Here’s how it happened:
Everything started with our moms
Hauke’s mom, the inspiration for starting vegetarian weight loss recipes.
As is always the case, weight had crept on over many years, it wasn’t a sudden overnight thing, but she’d gone up to 220lbs, or about 100kgs.
In hindsight she said she was actually shocked that none of her children had said anything to her about her being overweight. After all, her eldest son was running a healthy food website!
She also didn’t know who to turn to for help and the first steps were quite rocky.
Her weight loss journey was not without mistakes and could have gone a lot smoother, especially if James, our nutritionist, had already been around.
For us it was a reminder that we could do more than just posting recipes on our website.
Karla showed us what good food can do and how important support is for weight loss.
The inspiration for our weight loss program was planted.
Dave and James’ mom, the first client
Over the years she gained weight, slowly, almost unnoticeably – until it became a serious problem. She was frustrated, tearful and at a loss.
‘Probably the defining moment I realized I had to do something’ she said after seeing the photo on the left.
She needed help but didn’t know where to turn. But this time we were much better prepared. She became a willing guinea pig.
We had an arsenal of tasty recipes and James with his knowledge of his Master’s Degree (MSc) in Sports and Exercise Nutrition as well as working with many patients.
Together we upgraded our recipes and designed a series of meal plans to help our mother eat more healthily.
We knew by focusing on high-protein in the plans she would:
- Feel fuller and more satisfied
- Crave fewer unhealthy snacks
- Maintain or build muscle more easily
- Recover better from exercise
She stuck to it resolutely, and is 22lbs (or 10kgs) down from where she started.
She also has not yo-yo’d back in weight, and her lifestyle is much healthier overall. She says she now feels ‘completely different’ and feels ‘much less worried’.
Naturally, we’re very proud of our mothers, and we’re glad to have helped them. They did enough for us, after all.
The birth of a brand new system, designed exclusively for vegetarians
While creating the recipes and plans for Clare we had to admit ‘yes, it’s actually more difficult to get enough protein consistently as a vegetarian’.
And so, the beginning of the Vegetarian Protein Fix was born.
Since we created our first weight loss program years ago, we’ve come a long way. To date, more than 2000 women (and some men too!) have taken part in our program. We’d like to thank all of you for your feedback and congratulate you on your successes!
“I find the program very easy to use and definitely offers variety. I have actually lost weight without really trying.
What I love most is the connection with you all and the personal approach you give. It is not a gruelling ‘diet’ at all, it’s a journey about health and goodness!“
Lost 1 stone in eight weeks (14 lbs / 6.3kg)
‘Having been a meat-eater, I don’t miss it at all. The weight loss has been great.’
SIAN, in her 40s
Read more stories here on our success board.