About us

The food industry has gone insane – from sugar heavy, unnatural foods to sickening, demeaning farming practices. HurryTheFoodUp is our response. We want to show the world that it doesn’t need to be this way.


We started out by sharing fun, quick and nutritious veggie recipes with the world – we think food should be enjoyable and not a constant source of worry or second guessing.

Our story

The three of us (Hauke, Dave and Kat) met in Australia and quickly became firm friends; travelling, cooking and laughing together. Coming to vegetarian viewpoints independently, little did we know our passion for food would lead us to starting this site. Fast forward 10 years and we’re now based in Germany – our writing hub in Hamburg and studio in Berlin.

What started as little more than an idea quickly became a fully-fledged project, and we’re pleased that we’ve been able to help so many people so far. But this is only the beginning.

Dave

I don’t believe animals need to be killed for my enjoyment. Although I was once a big meat eater I changed to a vegetarian diet several years ago and haven’t looked back. A purely plant-based diet is my next stop.

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About us | hurrythefoodup.com
About us | hurrythefoodup.com

Hauke

Here’s what I really think: eating meat is ok. Yep, I said it. I feel killing an animal for food is ok.

So why am I vegetarian? People, this industry got way out of hand! It’s revolting in so many ways, holy shit. Let’s do something about it. Even if it’s just avoiding meat. We can all easily contribute.

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Kat

Unlike the boys, I always felt uncomfortable eating meat. I feel there is no ‘humane’ way of killing, no matter what people say, or how ‘good’ the animal’s lives were before they were slaughtered. No animal wants to die.

Like Dave, I’m also working towards an animal product free lifestyle.

About us | hurrythefoodup.com

The Kitchen Squad

Yes, that’s right! We were able to convince four talented professional chefs and dear friends to create kick-ass recipes for HurryTheFoodUp (lucky us!). Let us introduce:

About us | hurrythefoodup.com

Heiko

Hauke’s younger brother. Only 27, but has already worked as a chef for ten years. He’s the creator of some pretty bad-ass recipes like our avocado mousse and vegan potato soup.

If you wanna see him in action, you need to visit North Germany, to be more precise the Zollhaus.

Jansen

Jansen is from Holland and his many years of chef experience includes Canada, Germany, Australia and New Zealand – he’s picked up more than a few exciting ideas and culinary knowledge in his travels.

With the responsibilities of a new father, he’s started focusing on the healthier side of things. Check out his Moroccan Couscous Salad or slick Vegan Potato Salad for starters.

About us | hurrythefoodup.com
About us | hurrythefoodup.com

Lorena

Chef for 15 years. Worked in many places around the world taking on Mexican, Vietnamese, and French cuisines to name but a few.

Her speciality is Catalan cuisine – no surprise: that's her origin! To visit her, come to to the Coconut Club at the beach in beautiful Barcelona, Spain. Want to try one of her creations? Go for these Sweet Potato Burritos - stellar!

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Behind the Scenes

Irina

A blog this size doesn’t run itself (unfortunately!). To keep things going we have the multi-talented Irina to thank for that.

Hailing from Romania, Irina joined us in 2015 for a couple of hours a week - and is now responsible for running virtually everything behind the scenes! She also helps out readers and customers if they have any questions about us, or our website.

Christine

Based in the Netherlands, Christine is a dedicated vegan and the face of our 30 Day Vegan Challenge.

She loves using her knowledge and experience of the vegan lifestyle to help and encourage others following the same goals.

When not working as a copy- and creative writer in Utrecht, you'll find her walking her dog Iggy Pup, training for a half-marathon, or preparing yet another vegan BBQ.

You can find visit her blog right here: The Meaty Vegan

How we test recipes

We (Dave, Kat, Hauke) are not out of the game however. Not at all! Before any recipe is published on the blog we put it through its paces, naturally.

Firstly, a recipe goes through Dave and Kat's kitchen. If something isn't quite right, they add suggestions to it. Secondly, Hauke gets out the pots and pans. He often invites his friends over for taste testing. Man, once people know nobody in the room is emotionally attached to the recipes they get brutally honest. Anyway, if a recipe doesn't work for us we discard it. Game Over. Finito. Ende.

Only if all of us three (meaning Dave, Kat & Hauke), give it a thumbs up does the recipe become blog material. By the way, we don't only check for taste, but also for speed, availability of ingredients, use of kitchen utensils and skill level.

Lastly, we get the recipe "blog-ready". It's usually Dave who writes the post including the tips from our chefs and observations we picked up along the testing process. Hauke is responsible for the photos. With all the recipe info at hand, it's now much easier to make it shine.

Our goal is to make sure your ingredients always turn into something awesome. We really hope we're succeeding with it.

51 comments

  1. would like to join your email list. thanks!

  2. Would love to join email list. Thanks so much

  3. You guys are very inspiring. I have recently switched to a plant based lifestyle. The goal is vegan but baby steps for right now. Thanks for creating this great forum
    For saving the planet and being humane humans.

    Marilo (from Canada)

  4. I’ve been vegetarian for a year now but I’m young and my parents have concerns about it’s effect on my long term health. I’ve always loved animals, though, and can’t imagine eating meat now. I’m trying to prove I can do it and your recipes have really helped. Thank you!

    By the way, do you have any idea when the newsletter might start up again? I’m on the waiting list.

    • Really really cool to hear we were of help on your veggie journey, Phoebe! In case you have any ideas on how we can improve our website our if you think we should cover a certain topic, just let us know. We’ll get on it 🙂
      I’ve added you to our newsletter. The waiting list is only a reminder for our 30 Day Veggie Challenge.

  5. Hi, I have been surging all over for good, easy, quick, tasty vegetarian internet sites, but always found boring once until suddenly one day your site popped up. Thank you for that. This is a great site with sooo many good recepies, and the are all so easy and quick, and I love how you explain everything in this easy, laidback tone. Reallly greatful. Thank you so much.
    So to my question: I love falaffels, and so does my husband, but everytime I try to make them at home they all get so dry and boring. Do you have a good recepie on falaffels? I really hope so.
    Looking forward to try more of your mouthwatering food tomorrow. Every day is now a hurrythefoodup-day in our house. Thank you <3

    • Hi Tanja,

      first of all thanks soooooo much for the warm words 😀
      Really cool to hear our recipes have become a staple in your household. To your question: We have a great falafel recipe on our hands, but it’s not “under development” yet. Though I can promise you that I’m going to shoot many recipes this September that we’ve tested and found awesome over the last months. We’ll get it up asap! 😀

  6. Jamaica Bloodworth

    Hi,
    Can’t wait to be a part of such an inspiring community! Please add me to newsletters, the upcoming 30 Day Challenge, etc (any and everything you have to offer). Excited to connect- can’t wait.

  7. Hi , was really excited to find you as I’ve just started trying to switch to being a vegetarian , unfortunately have looked in all aspects of email box and hasn’t downloaded. Help!
    Thanks

  8. Zarak Capie-Dilmahomed

    Thank you to everyone who is envoled in this you are all amazing i have been wanting to out on weight and train for a long time but it is hard when you are a veggie thank you so much you all have made my life so much better thank you all much love

    Yours
    Zarak

  9. I,am truly interested in your delicious sounding recipes!

  10. Hey guys, I love everything about this site. I would like to do 30 days challenge but there is always but… everybody nowadays are concerned about proteins and it makes sense since we are busy and exercise a lot. I do exercise as well but I have other problem. I am short of iron and my haemoglobin level is very low. Everybody suggest meat because it is very important source of iron. I am interested in your recipes and I would like to try meatless diet. Maybe you have any suggestions :). Thanks 🙂

    • Hi Ieva! Thanks for writing – and glad you’re enjoying the site so much! Yes, iron is definitely a tricky one, and the feeling of being low on it is awful, as you know yourself. Women need even more iron than men, which also plays a big role. With regards to meat and iron, the advice you heard isn’t necessarily wrong. Iron from meat is easier for the body to absorb than iron from plants, which is annoying, but not the end of the world. There are several things you can do. Naturally, one is to focus on iron rich foods – tofu, soybeans, beans, lentils, seeds (pumkin and flax in particular) and nuts (especially cashew) – as well as some fruits and veggies. I would also think about supplementing with iron tablets or at least drinking an iron rich berry drink if your levels are dangerously low, especially at the beginning. Also watch out for caffeine – drinking it at the same time as eating food blocks iron uptake. Eating vitamin C rich foods at the same time help with iron uptake, so that’s always something to aim for. The good news is, with a bit knowledge of where to look and getting into habits of these iron rich foods, it’s VERY easy to live as a vegetarian and get enough iron! I’m also very active (30-40kms running per week, plus 3-4 workouts), and it’s no problem 🙂

      With regards to the challenge, we can definitely help further with the iron issue – we like to know exactly what our challengers need and help them out on a personal level when we can. Hopefully see you in there Ieva, good luck!

  11. Good Morning! I am a 43 yr old man, desperately looking to gain weight and muscle on a Vegan soy free/dairy free regime immediately. I am located in the USA and I have been skinny all my life. I decided to go vegan 2 months ago and have been struggling with it. Please help! I just discovered your blog today.

    Take Care!

    • Hi Corey! Thanks for writing. It sounds like you’ve got a tough task ahead, but not an impossible one. Of course, to grow muscle, you need to eat right. As a vegan and without soy then legumes, beans and all sorts of veg are going to be your friends. I don’t know how much you’re working out, but if it’s a lot then you’re going to need to up your calories a lot too. A vegan weight gain supplement might be worth thinking about if you’re really struggling. To start with I would suggest having a look at this page, and downloading the meal plan: https://hurrythefoodup.com/high-protein-vegetarian-meal-plan/. You’ll have to remove the non-vegan meals. and replace them with others, or duplicates. More ideas can be found here 🙂 https://hurrythefoodup.com/category/recipes/diet/quick-vegan-recipes/. I hope that helps, good luck on your journey!

  12. I’m so happy to have found y’all! I’m a 47 year old overweight female. I live with a meatasaurus. I mean, he thinks veggies are what food eats. Seriously. In the past I’ve tried a vegetarian meal plan but honestly it was just too difficult and wasn’t tasty. I HAVE to switch lifestyles now due to being newly diagnosed with Lupus. I’m hoping this will help with my pain as well as weight issues. It’s worth a try and I’m hoping that I can change my meatasaurus into a veggisaurus! I’ve signed up for the waiting list for the 30 day challenge starting January 1st! I’m ready!!!

    • Hi Crystal! Well, the good news is that a vegetarian way of living can (and should) definitely be easy and tasty! We look forward to having you with us in January!!

  13. You guys are amazing for what you are doing, been thinking of going vegetarian myself, even tho I really love chicken I must admit, the meat farming industry is out of hand, we and all the animals should live in peace. Yes, humans evolved trough out the history hunting and eating meat, but only because it was necessary to survive, now we don’t need that anymore… We don’t need meat to survive, there are plenty of other ways to sustain our bodies with fruit, vegetables all kinds of herbs etc… I really wanna go vegetarian myself and I think this website will help me a lot. I wish everyone were like you guys, then maybe just maybe we could live in harmony with nature and all the other amazing species that share this beautiful planet with us… maybe one day…

    • And you’ll manage it, Aurimas, no problem! It sounds like you have the right mindset for it – and I’m happy to say it’s much easier than you think 🙂

      Find some recipes you enjoy, get some decent, tasty snacks in, and even make a plan so you have good food to look forward to – and you’ll forget about the chicken in no time 🙂

  14. Hi all, I’m super happy to have found your site. I’m ready for the challenge! I just made your chickpea curry, with tikka masala. It’s stellar yummy! I have a good friend in Barcelona, so if I visit her in the next year or so, I’ll definitely go to the restaurants you mention. I have become more vegetarian as of late, and my goal is to be completely meat-free ALL of next year. I am mainly ova-pescatarian right now.

  15. Hi. I have become interested in the vegetarian lifestyle fairly recently, but I am determined to give it a go. I was concerned about protein as well as ease of preparation, and your amazing recipes and website have helped put my mind at ease. I sm 68, with no intention of slowing down any time soon, so I’m excited about this.

    • We’re very happy to help, Sandy. We definitely want to show that eating vegetarian is easy, tasty and nutritious. I’m glad you think so too :). Good luck with your journey!

  16. Hi,

    Will you be bringing out an app for iPhones?

    Great website, but want to be able to access shopping lists whilst out.

    Thanks!

    • Hi Amanda! And yes, we will indeed. It’s taking longer than Android, but we’re very aware of how many people would like to see it on iOS! Bear with us and we’ll have one as soon as we can. Thank you for the interest and compliment!

  17. Hey guys,
    I really think this is a great work. I have been vegetarian my whole life. Not just because my parents were vegetarians too, but I totally did not like the concept of harming animals when we still have so much to choose from. Anyway, This initiative of yours is pretty great and I would really like to contribute to it in some way. And I have already planned to visit all the chefs’ restaurants mentioned in here.
    Cheers guys. Thanks for making the world a better place 🙂

    • Thanks HK! I fully agree – there is so much other to choose from :). And thank you for the kind words, it’s great to hear we’ve been able to inspire you in some way. Enjoy your adventure!

  18. Hello, I just joined your email list today. I’m looking forward to trying your recipes. I live in a cabin in the Appalachian mountains in Southwest Virginia, US, with a bunch of rescue animals (many of whom would have ended up as food). I have been a vegetarian for 30 years, but I have always fallen short of Vegan because of cheese, yogurt, eggs and butter. Now that I am trying to eat low carb as well, it’s even harder. Any recipes that you have that fit this criteria would be greatly appreciated.

    Thanks for a great blog, Juanita

  19. Do you have a book of recipes aimed toward losing weight?

  20. This is an AMAZING app… Soooooo glad I found it.. The recipes are brilliant.. You have obviously put a lot of hard work and thought into it.. So very grateful.. It will help me enormously.. Thank you for creating it..

    • You’re very welcome Sandi, and thank you for the feedback! That’s really good to hear and we’re glad it’s helping so much :). Thanks!

  21. Peter Michael Schmidt

    I am really wondering if Hauke has any pets at home and how one can justify unnecessarily taking an innocent animal‘s life for 5 minutes of pleasure. Would he kill his own dog/cat/rabbit/guinea pig to make a sandwich…? Scary thought! Anyway, do you have a newsletter and if so, how can I sign up. It’s not very clear or easy to find on this website. Thanks in advance for your help!

    Peter

    • Hi Peter! Fortunately I had the joy to grow up with many pets (cats, dogs, hamsters). I also saw the “dark side”, because I grew up on a dairy farm. Nope, I wouldn’t kill my pets if I owned any, nor would I kill any other animals for food (actually not true, because I eat eggs and dairy products at the moment). Long story short: I think there are many reasons why people eat animals and by strictly rejecting their behaviour we rather push them away than open the door to convince them to go veggie 🙂
      We do have a newsletter though, thanks for your feedback. We need to make it more visible. This is the link: https://hurrythefoodup.com/newsletter-sign-up/
      Have a great weekend!

  22. Hi! I just signed up and am looking forward to your recipes. I have been a vegetarian for 4 years now and really love it! I found your app because I am need of new recipe inspiration and not to over eat calories. This is a healthy lifestyle change for me, not just a quick lose weight plan. I have had cancer since I was 28 and when the decision came to choose a few years ago (cancer came back after being in remission for several years), chemo or radiation therapy, I sought out the vegan/vegetarian lifestyle. My doctor is thrilled with the results of being back in remission and on a healthy forever lifestyle. Even my college bound child is studying the benefits of nutrition to help battle the obesity epidemic in our country. I look forward to trying out your app and site! Have a blessed day!

  23. Joanne Strohlin

    Looking forward to recipes. Have changed eating lifestyle.

  24. Barbara Fanning

    Hi,
    You sent me a weight loss plan for vegetarian. My mistake. Can you send me a weight loss plan for vegans? Many thanks!

  25. Damn, guys!
    I’ve recently “upgraded” from vegetarian to vegan and have been spending a lot of time searching for vegan recipes,
    and in my, personal opinion, you have the best website available on the internet…
    Most of your recipes have simple ingredients, the portions are relatively small and the ones I’ve tried – taste absolutely delicious! Can’t wait to try more! Much love to you all from AU xxxx

    • Thank you Maz!! That’s really great to hear, we’re happy you found us too. We look forward to seeing you around more often 🙂

  26. Having been a vegetarian for about forty years, I decided to switch to a wholly plant-based diet a couple of months ago. I’ve been really struggling with it, largely because of difficulty in retaining muscle, which I put down to difficulty in getting enough quality protein, and was on the verge of giving up. Finding this site (via Pinterest) has given me the encouragement I need to stick with it.

    I’ll let you know how I get on.

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