Join our 30 Day Veggie Challenge - Starting January 2nd!


Let's take back our health together in 2017.

Today’s society makes it very difficult to eat healthily. Especially at this time of year.

Holiday food, drinks with friends, just one more candy - lots of fun, and probably very well deserved. But with a tendency to catch up with you in the long run. Although eating is such a massive part of our lives, a primal necessity in fact, it's often overlooked as of secondary importance. 

Making an effort to eat healthy again and even going vegetarian at the same time can be a daunting task. But it shouldn't be.

And that's why we started the challenge.

We want to show you precisely how simple it is to eat in a healthy way - in fact, it's so easy we guarantee it'll change your life.

If you're tired of being reliant on processed, sugar filled foods and snacks, we'll show you how to beat the habits.

If you're sick of factory farming and are fed up of burying your head in the sand we'll help you move away from meat permanently - and be happy about it.

If you want to spend more time away from the kitchen and more time with family and friends we'll teach you quick, easy and healthy meals that can be done in a flash, as well as comprehensive meal planning strategies.

If you're scared of going meat-free we'll provide you all the dietary knowledge you'll need for a life time of food happiness. You'll learn exactly why and which nutrients you need - your body will never be left wanting.​

If you want to lose weight but don't know where to start, we'll be with you every step of the way. This isn't dieting, yo-yo or otherwise, it's simply a healthy, exciting and wholesome way of eating.

Things need to be realistic.

Option One: Imagine this. You're annoyed with the food you eat for many reasons. But you don't want to spend an inordinate amount of time in the kitchen preparing the latest 'superfood', nor do you want to feel restricted or held back from eating the good stuff. So you tell people about it, and you talk about wanting to change your life. Where are you in four weeks?

Option Two: You have the same fears and hopes as above, you know you want to eat better, but don't know where to start. However, you're committed and serious, and you join the 30 Day Healthy Veggie Challenge. In which version do you think you'll be more successful?

We talked to many readers and conducted several surveys. Here's why a huge majority of people are unsuccessful when trying to eat 'healthy'.

  • Many recipe ideas are just too time consuming
  • There are too many structured and over-restrictive eating rules
  • Expensive ingredients, many of which you won't find in regular supermarkets
  • Not enough satisfying veggie options and a total lack of variety

In our 30 Day Challenge we avoid the pitfalls that make it impossible to switch to a healthier food life. Instead we focus on a simple, quick and unprocessed way of eating vegetarian. No magic, but definitely fulfilling and tasty.

What the Challenge will help you achieve

Get more energy, stop feeling sluggish, feel more vital, lose weight and lower the risk of serious diseases (eg. heart attacks, diabetes, strokes)

Learn how to eat healthily on a vegetarian diet. Let us show you how to get enough protein and all your other micro and macro nutrients with just your regular, daily meals.

Stock up on inspiring, fuss-free and delicious recipes that we provide at the beginning and during the challenge. You'll learn them once, but they'll last forever. Sounds overdramatic, but it's true.

  • Quick & easy breakfast, lunch and dinner recipes
  • Easy & healthy snack ideas
  • Smart leftover recipe ideas ("no ingredient left behind")
  • Useful and time saving meal-prep ideas

And here is how we do it


Get our book with 45 quick and easy vegetarian recipes

In there you'll find our best recipes to get you started on the right foot (printable PDF)


We'll send you the "Less Carb Vegetarian" Meal Plan and Grocery List

The meal plan will offer you some structure in the beginning. Don't worry, after a week or two you won't have to follow any more plans - it's just too structured for most of us. Eating well will become second nature!


Receive our Guide on How to Eat Healthy on a Vegetarian Diet

In a comprehensive and easy to follow manner we explain what's important when going vegetarian and why it's such a good choice (printable PDF).


Get access to our Facebook Challenge Group

This is where we post new recipe inspirations every day, answer any questions and where you can meet other challenge members. This is a must in order to stay motivated!

How the Challenge Group will help you

  1. We post a new recipe inspiration every day (usually something we cooked the day before - or even the same day!). We'll also show you snack ideas to truly satisfy your sweet tooth. Promise.
  2. Ask as many questions as you like. Not sure if that ingredient is healthy? Just post a photo and we’ll help you out! We honestly care about our challengers and are always there for you. Questions are usually answered within minutes.
  3. Chat with other group members! You all have the same goal so you join the perfect peer group to share your struggles and successes.

Who can join the challenge?

Everybody, seriously!

Don't feel confident in the kitchen? It's really not a problem - all of our 100+ recipes are easily prepared within a few minutes. Believe us, we spend a lot of time finding healthy, quick, tasty and easy vegetarian recipes.

What if your family mostly want recipes with meat? That's also no problem! All of the recipes can easily be adapted with meat. Also, once you know what's important in a healthy diet in general you'll be able to revise your own recipes and include those in your diet once more.

Worried you don't have the budget? Our recipes only use regular ingredients that are easily found in any bigger supermarket. No searching for special ingredients and no excessive costs when buying groceries. Food is a necessity, not a purse-destroying luxury.

Are you ready for a challenge? We're in it with you - to guide you, share and care.

Join by the 2nd of January and let's rock and roll!


(that's less than $1 per day)

Oh, and if you're not satisfied, just let us know and we'll refund you. No time restriction. No questions asked. Easy as that.

Who's behind the challenge?

vegetarian for weight loss ebook Dave Kat Hauke

Dave, Kat and Hauke from HurryTheFoodUp

We are a trio of food lovers, who, with reckless abandon, create new and exciting meat-free recipes (as well as taking on age-old classics of course).

Although we stay away from convenience food whenever possible, we understand full well the restrictions of time and even ingredients and try to make our food as easy, nutritious, quick and tasty as possible!

We’ll be supplying the cool tips, tricks and recipe ideas we’ve learnt through our blog making sure all ideas are easy (and even fun!) to implement.

What people said about our last Challenge

I loved the picture of today and was so inspired, I made the lentil salad for dinner. I am definitely going to make those overnight oats from yesterday's post.
“ Everything is so delicious, and quick and easy to make. I've been strictly following the plan myself and have not felt hungry.”
So it took some convincing, but I was able to get my partner on board with doing the Veggie Challenge. He still gets to veto stuff (turns out, the Pineapple Tofu was a no go), but he loves all the delicious roasted veggies and dark chocolate.

We want to show you how easy it is to eat healthy on a vegetarian diet - it's a nutritional and filling happy way of eating that everyone can benefit and feel great from.

back to home

Disclaimer: We would like to take a moment to note that this post is for information purposes only. It does not claim to provide medical advice or to be able to treat any medical condition. It makes no claims in respect to weight loss, either in terms of the amount or rate at which weight loss could be achieved. If you have any concerns regarding your health please contact your medical practitioner before making changes.

Copyright 2017 -