hurrythefoodup logo

Join the Transformation and

lose weight, improve long-term health and feel more confident this summer.

Do you feel?

… that cooking is currently stressful and uninspiring?
… overwhelmed by weight loss and don’t know where to start?

Then you’re in the right spot!

How we chopped kitchen time in half… and learned what makes the BEST vegetarian recipes

After we started eating more healthily, cooking became quite stressful. It meant more home cooking while still busy with work, children or house chores.

How it feels to follow most meal plans.

We tried out various weekly diet plans. But they were even more stressful because most were overloaded with too many and too complicated recipes. It’s frustrating when a recipe just doesn’t come together, the kitchen looks like a mess and the meal plan says “same again tomorrow”.

Our quick recipes and “cook once, eat twice” concepts take the stress out of cooking.

Imagine the sense of relief when cooking is easy and you don’t have to think about what to cook next. Imagine the feeling of pride when a recipe comes out great without complicated fluff. That’s when we started to enjoy cooking.

Save time and collect compliments.

Having the food part sorted gives you peace of mind. That’s how you increase willpower, a major step towards your weight loss success.

Get Weight Loss Guidance Specifically for Vegetarians

After turning vegetarian many years ago, we quickly found there was a huge lack of help for vegetarians wanting to eat healthily or lose weight.

Sidelined: Vegetarians in most weight loss courses.

We felt demotivated and left on the sidelines as most healthy-eating or fitness meal plans were ‘omnivore focused’. Simply removing the meat or replacing it inadequately meant destroying the balance of the meal plans – so from a health sense they became worthless.

FROM Vegetarians FOR Vegetarians

We had to start from the bottom up and make our meals fit to OUR vegetarian health and weight-loss goals. We focus solely on vegetarians and our community reflects that too.

Do you feel lost with weight loss or unsure about vegetarian nutrition? We know all the traps vegetarians might run into on their weight loss journey and we’re here to help you.

Introducing the Vegetarian for Weight Loss Transformation

With this course you can realistically lose between 1-2 lbs (0.5-1kg) every week. Successful, safe weight loss is steady and consistent. Our recipes and plans are designed to save you time, not put you under more stress or leave you without the energy to go about your week.

Here’s exactly how the course helps.

1. Delicious, High-Protein Recipes For Busy Vegetarians

Ever tried a recipe that took ages, wasn’t really tasty and the kitchen looked like a mess afterwards? That is what we want to avoid at all costs.

Our recipes reduce stress and save time.

  • Quick prep
  • Easy instructions
  • Little cleaning up

Our recipes are delicious AND weight loss suitable.

  • Inspirational recipes
  • High-protein

Why You Benefit from High Protein Recipes

Adding more protein to your meals helps you feel less hungry. But getting more protein as a vegetarian is not easy without overdoing carbs or fats.

This is where our recipe expertise comes in: vegetarian and tasty but high in protein, and optimized for weight loss.

Get lifetime access to our member’s only recipes – with more exclusive recipes added every week!

Not only save time preparing recipes, but also save time finding recipes that are tasty and in line with sound vegetarian weight loss advice.

2. Get Our Nutritionist-backed And Time-saving Meal Plans

Life is full of decisions and ‘what to eat?’ is one of the biggest, especially when trying to lose weight. It takes a surprising amount of mental energy and if we get it wrong it’s often followed by feelings of frustration or guilt.

We know how busy you already are. Meal plans are very useful, IF they don’t overwhelm you.

How our weekly plans save you time:

  • Cook Once, Eat Twice. You’ll generally cook one day and eat quick portions the second day.
  • Optimized for weight loss. Our meal plans do the calorie counting for you.
  • Automated Grocery List. Easily change serving sizes or recipes in the plan. The grocery list adjusts to it without you doing a thing.
  • Easy Printout. Print out a couple or all recipes and shopping list from any meal plan in one go.
  • Easily Swap out Recipes. Don’t like mushrooms? Pick a tasty replacement in seconds.

Here’s how it works:

Skip tedious planning and calorie counting. Save time by jumping straight to shopping, cooking and eating! It’s all about peace of mind.

3. Course Content – Everything You Need To Succeed

Having a nutritionist on your side can be the decider in a challenging and confusing landscape of food choices. The same goes with dieting and vegetarian nutrition.

However they can also be very expensive, and some still use outdated information.

During the course James will send you the most important information and guidance you’ll need to eat healthily as a vegetarian in bite-sized amounts.

These videos are just a small part of the Transformation:

We’ve packed the course full of everything you need to know. We cover vegetarian nutritional knowledge to personal motivation, kitchen setup tips to fallback plans so you’ll never feel lost or overwhelmed – and all in manageable pieces.

Here is a quick content overview

Module 1 – Basic Weight Loss Principles

  • Let’s set your weight loss goals
  • Understand how you lose weight
  • How much should I eat throughout the day?

Module 2 – Kitchen & Cooking Skills

  • Two essential kitchen tools
  • How to satisfy vegetarians and “meat-eaters” at one table
  • How to make cooking with family really work
  • Eleven Meal Prep Tips and Tricks

Module 3 – Mind & Willpower

  • Understanding your triggers and managing portions
  • Reward yourself!
  • Relapse management
  • Safety net & fallback plans
  • Mind, willpower and motivation
  • Lack of structure
  • Mental health
  • Lack of sleep

Module 4 – Nutrition Crash Course

  • Macronutrients (Macros)
  • Micronutrients
  • The anatomy of a healthy vegetarian diet
  • Food labelling
  • Nutrition for the menopause
  • Where to get protein as a vegetarian?
  • Easy changes – low hanging fruits
  • Healthy eating guide for vegetarians on the go

Module 5 – Exercise & After the Course

  • The importance of exercise
  • How to start exercising – and stick with it
  • Exercise for the menopause
  • How to continue to lose weight?
  • How to maintain our weight?
  • Why do we plateau?

4. Personal Support: Get Professional Advice

Who can you talk to if you have an individual question? You might need help to break through a plateau. Maybe you would like to exercise, but don’t know where to start.

We answer any questions within a day

You can easily get support from Hauke, Dave and James, our registered nutritionist, by simply posting in our private Facebook group or via email.

“Hauke recorded a couple of video messages for me to clear up some of my questions, which I thought was great service”

Motivating Private Facebook Group (completely optional!)

It’s a group full of vegetarians dedicated to healthy eating. Support from like-minded individuals is a great (and proven way) to keep you focused and motivated, and our attentive members are no exception.

serious fridge envy
There’s something satisfying about a tidy fridge.

Real Success Stories

Lost 1 stone in eight weeks (14 lbs / 6.3kg)

‘Having been a meat-eater, I don’t miss it at all. The weight loss has been great.’

Sian Negal

Lost 7 lbs in eight weeks (3.2 kg)

‘For the first time in 20 years I’ve dropped a clothing size. That’s a huge milestone for me.’

Linda Fragomeni

Lost 8 lbs in eight weeks (3.6kg)

Even though Tracey runs a household of 7, she was able to successfully fit the her weight loss journey into her busy day-to-day life.

– Tracey Enns

The Course in a Nutshell

The Transformation Course includes:

  • Email and Video series on Mindset
  • Email and Video series on Triggers and Cravings
  • Email and Video series on Vegetarian Nutrition
  • Email and Video series on Nutrition and Exercise
  • Email and Video series on Menopause and Weight Loss
  • 8 Weeks of Healthy Vegetarian Meal Plans and Automatic Grocery Lists
  • Drag and Drop Meal Planner System
  • 50+ Premium Members Only Recipes
  • Personal Help and Replies from a Registered Nutritionist

Total Value: $99

This price is a ONE-TIME-ONLY payment and you get to keep the program FOR LIFE.

Join Now and Get These FREE Bonuses!

BONUS #1 – Access 12 More Meal Plans after the Course!

12 more vegetarian weight loss meal plans | Hurry The Food Up

Total Value: $29.00

If you would like to continue your weight loss journey after this 8 week course, we’ve got you covered! Get 3 month’s worth of weekly weight loss meal plans on top!

BONUS #2 – Snack Vault

Total Value: $29.00

It’s important to have healthy snack ideas that actually satisfy cravings. This is what our snack vault has to offer! We collected 45 creative and weight loss friendly snacks (around 50 – 150kcal) that you can easily add to your meal plans.

BONUS #3 – Breakfast, Lunch and Dinner Vaults

Breakfast lunch and dinner vault | Hurry The Food Up

Total Value: $57.00

Want to swap a recipe or create your own meal plan easily? Use our Breakfast, Lunch and Dinner Recipe Vaults exclusively filled with recipes that make sure you’re within your calories for each of the different meals.

BONUS #4 – A New Recipe Added Every Week For Members Only

One new recipe each week | Hurry The Food Up

Total Value: Priceless

At least one new recipe added each week. These recipes are tried, tested and absolutely delicious. The best thing – they’re for members only and have been designed specifically with weight loss in mind!

BONUS #5 – Our eBooks ‘Lunch in Six’ and ‘Breakfast in Six’

Breakfast in six and lunch in six books | Hurry The Food Up

Total Value: $29.00

A further 60 exclusive recipes created together with Jansen, our pro Chef. Delicious, creative and vegetarian – using just 6 or fewer ingredients. Perfect for lazy days or when the cupboard seems bare.

BONUS #6 – Our 10 Favorite Sauces and Dips

Our favorite sauces and dressings | Hurry The Food Up

Total Value: $9.00

Have a bland meal you need to spice up? Looking to impress? Our handy guide to 10 fool-proof dips and sauces have something to brighten up any meal – instantly!

Join and get all these bonuses… free!

Bonus Value: $153
Course Price: $99
Total value: $252

Total Price: $99

This price is a ONE-TIME-ONLY payment and you get to keep the program FOR LIFE.

100% Money Back Guarantee

By purchasing the Vegetarian For Weight Loss Transformation you get a 100% money back guarantee. That means if you’re not happy with the course for the entire duration (all 60 days!) we’ll refund you your money – no questions asked!

More Successes

Lost 7 lbs in eight weeks (3.2 kg)

Sara exercises regularly and has a demanding job in elderly care, so she was looking for new recipe inspiration and a plan that fit into her schedule.

Sara Pulman

Lost 8 kg / 17.5 lbs

Feeling much more active. I didn’t find that it was challenging for me, because I went into this with a positive mindset.

I would recommend it to others as a great way to set you onto a great start for long term lifetime change. I loved the videos and handy tips and advice. So thank you I’m going to look smashing in my graduation gown in March

Lost a pant size (in 30 days)

I feel like the program helped me to start developing some good habits, and learn some great recipes along the way 🙂
Being designed specifically for vegetarians is a huge plus. Most weight loss challenges are difficult for people that are meatless, as they focus heavily on animal products.

Great program! I really enjoyed it. The meal planner was very useful, and the daily emails helped to tips and to stay on track. Thanks so much guys, I’m really glad I did the challenge!

Lost 25 kg / 55 lbs

Understand your situation. Ask your family to be honest with you about your weight and to support you on your weight loss journey. They won’t do it without asking.

Once you’re mentally ready to act, it’s time to move over to your new lifestyle goal. Get rid of bad habits, start exercising and eat more vegetables. It’s as simple as that, it really is. You can do it.

I lost 2.5 kg / 5 lbs (in 30 days)

I loved how easy it made it for me during the work week. I loved having the shopping list and not really having to think of what meals I would be having that week. The meal prep was also super easy but it was still really yummy which made it so much easier to stick to it.

I loved the chickpea pancakes, the Turkish lentil salad and then for the snack I really liked the yogurt with figs and olive oil and salt. At first I thought it sounded so weird but once I tried it I really liked it.

I also didn’t feel like super full which was really nice. I think that shows our portions are way too big in regular every day.

I really enjoyed the challenge and all the videos and the emails were really awesome. I feel like I learned a lot.

Lost 2 kg / 4.5 lbs in eight weeks

You are all so very helpful and knowledgeable. I was very excited to join this course and it has exceeded my expectations. Jim, Dave, and Hauke thank you for your kindness and compassion.

Though I didn’t reach my goal, I’m confident that I will in the next 8 weeks. I look forward to continuing and letting all of this knowledge become my healthy lifestyle. Many thanks, I’ll be sticking around for a bit!

This is EVERYTHING You Get When You Join the Transformation

  • The Transformation Course – ($99 Value)
  • 12 More Meal Plans! ($29 Value)
  • Snack Vault (29$ Value)
  • Breakfast, Lunch and Dinner Vaults ($57 Value)
  • A New Recipe Added Every Week For Members Only (Priceless)
  • Our eBooks ‘Lunch in Six’ and ‘Breakfast in Six’ ($29 Value)
  • Our 10 Favorite Sauces and Dips ($9 Value)

Total Value: $252

Price Today: $99

This price is a ONE-TIME-ONLY payment and you get to keep the program FOR LIFE.

About the Authors

We, Hauke and Dave, have been running our site for seven years now – and have created and shared over 300 recipes to six million yearly visitors over that time. We share our vegetarian know-how with 60,000 weekly newsletter readers.

This year we’ve brought in nutritionist, science nerd, foodie and Team Great Britain age group triathlete James Bell.

James has worked in General Practice for the past 5 years – Family Medicine for those of you not in the UK. He’s a Specialist Paramedic by background and now works as an Advanced Clinical Practitioner in a busy NHS GP Practice.

He has a special interest in nutrition and holds an Advanced Diploma in it, while doing a Masters Degree in Sports and Exercise Nutrition. He’s on top of all of the latest evidence and guidelines. He’s also a triathlon coach.

But don’t just take our word for it. See what previous Transformers have said about the Transformation

Dave Bell, James Bell MSc & Hauke Fox

Join the Vegetarian Weight Loss Transformation

Join for $99!

This price is a ONE-TIME-ONLY payment and you get to keep the program FOR LIFE.

This sounds amazing, but will it work for me? The FAQ.

Is this a membership subscription?

No, it’s a one time purchase. But you’ll have lifetime access including all upgrades. The Transformation stays open, so you can always go into your membership section for any information at any time.

Does it matter where I live?

Not at all. Almost everything is virtual these days anyway, and all of this is done online.

How much weight can I realistically lose within these 8 weeks?

4-5kgs or 8-10lbs is realistic. We designed our meal plans to help you lose weight at roughly 1lb (½ kg) every week. We planned the numbers of calories, fats, proteins and carbs needed to keep you feeling satisfied and full of energy.

Will I be hungry?

There are times when we all feel a little hungry – especially the first day or two – hunger is the best sauce after all! But we’ll take those cravings for junk and change them for foods that will help us achieve our goals.

Why shouldn’t I lose weight faster? My friend lost loads doing keto!

Yes, they probably did! And did they gain it back again? We’ve found through speaking to thousands of ‘dieters’ that weight gain after keto or other ‘flavour of the month’ diets is real and severe.

We want to avoid weight gain at all costs – we want to help you lose weight steadily, consistently and then help you to stay at a healthy weight after. We aim for consistency and a slower rate of weight loss is better for this.

Is this the only diet that will work for me?

In truth, no. But the reason we’re passionate about what we do is that we want to teach people how to live and eat in a sustainable fashion, not something that makes you lose weight at the start and then struggle to keep it off.

So our plans are designed with this in mind, and you can change the meals up so that if you prefer other food and this keeps you on track – we’re all for it. We’ve made everything personal and customisable.

Do you deliver the food?

No, we don’t deliver, nor do we provide the food! We’ll make your shopping lists but you’ll still have to buy/order your groceries yourself. That goes for the cooking, too.

Is it suitable for a 65 year old – i.e. not too complicated technology?

In fact most of our members are around 40 – 75 years old. We get the occasional question about our meal planner. If that happens Hauke jumps right on to help you individually (and not just a generic tutorial video).

How do I stop myself from gaining weight again after?/ How does your plan stop me from putting weight back on after?

This is an incredibly important topic which we cover from every angle on the course. We help you to notice and understand cravings and triggers. How they happen, why they happen, and how we can avoid them. You’ll also learn to spot typical tricks and traps of the food industry.

Will it be possible to do this course in the UK – I mean will measures and weights be easy to convert? I’ve seen you use the American ‘cup’ measurements.

Yep, absolutely! We have metric and imperial measurements for all of our recipes – you can just toggle between them on each recipe.

I’m 53 year old woman. I have put on weight through perimenopause & menopause despite a healthy diet. I already rarely eat processed food, sugar, etc. & don’t eat all that much. Does your diet take account of whatever is going on in my body at this time of life? Before this I’ve been thin for most of my life.

Yes, the menopause is one of our content topics. We address it in detail (it’s actually an important issue for a large amount of our Transformers).

I can’t eat dairy or nuts, then is this program not an option for me?

You can change every meal and snack to your liking (and we have a huge list of non-dairy, non-nut recipes and snacks to choose from). Each of the ready-made meal plans we have does include dairy and quite often nuts, however.

That being said, the meal plan is the only part that wouldn’t fit you from the off. Everything else: the content, the videos, the accountability, the Q&A sessions, the mindset and the psychology behind losing weight is absolutely for everyone.

Does every meal plan have a daily calorie tailored to a specific client? How to calculate my daily calorie, do you have this formula in this program?

The plans are set at 1500kcal/day for females and 1800kcal/day for males. Usually the 1500kcal plan for women is a great ballpark and can be used “off the shelf”. If you need a different calorie range for some reason (for example you have a very active job) then send us a message. We’ll help you make a personalised meal plan!

Do I get all the necessary nutrition from this program if I am going to be pregnant maybe next month? I have always wanted to switch to a vegetarian menu but can I do this during pregnancy? Would love to!

We wouldn’t advise you to lose weight while being pregnant, and would recommend speaking to your health professional about it.

Is it complicated to adjust meal plans to more or less people?

Happily every single recipe can simply be toggled for as many servings as you like!

What is everything you incorporate? Is sugar/honey forbidden? Bread bought at the grocery store ok? Must I make everything myself?

Sugar/honey/maple syrup? No, it’s not forbidden, some recipes call for sugar or maple syrup, just in smaller amounts.

We look at overall calories, fat, protein and saturated fat when we create meal plans and recipes.

Everything from scratch? No, not necessary either. We don’t doom processed food per se. A tin of tomatoes is processed. And it’s absolutely fine to use. Same as store-bought pesto or hummus. Yes, bread bought at the store is absolutely fine!

Are the shopping lists updated automatically?

Yes! Depending on which recipes you choose to make, and for how many people – everything is changed automatically. You don’t need to change a thing yourself.

Join The Vegetarian for Weight Loss Transformation

Over 1000 people across the world already took this course.

Vegetarian for weight loss transformation

Course Price $99!

This price is a ONE-TIME-ONLY payment and you get to keep the program FOR LIFE.


We would like to take a moment to note that this book is for information purposes only. It does not claim to provide medical advice or to be able to treat any medical condition. It makes no claims in respect to weight loss, either in terms of the amount or rate at which weight loss could be achieved. The calories, fibre, protein and other nutritional information is worked out as closely as possible and we have checked the information as accurately as possible.

However we can’t be held responsible for mistaken listings: the nutritional information is given as a guide only.If you have any concerns regarding your health please contact your medical practitioner before making changes. The recommendations to increase your physical activity are general and non-specific. If you have any injuries or conditions which may restrict your ability to increase your physical activity, please seek medical/professional advice before making changes.

Subscribe to get our FREE 7-Day Vegetarian High Protein Meal Plan

  • Female and Male Version
  • Grocery List
  • Min 25g protein per recipe