The Vegetarian For Weight Loss Transformation Subscriber Discount - Hurry The Food Up

How to lose weight as a vegetarian without giving up carbs or all fun foods?

The Vegetarian for Weight Loss Transformation - Summer Edition is here!☀️⛱️

We’re James, Dave and Hauke from Hurry The Food Up and we’re going to show you how to lose weight – without giving up carbs or all the foods you love.

The food industry has us hooked. They’ve spent a lot of money developing ways to get us addicted to their foods.

Their food is full of refined carbs – tasty, moreish, and ultimately unsatisfying refined carbs.

The food industry uses incredibly clever tactics and powerful PR marketing to pull us in.

Did you know?

  • Sales of ultra processed foods more than doubling over the last decade.
  • Many people consuming 60% of their daily caloric intake through industrially processed foods. 
  • Citizens in rich countries consuming 500 kcal on average more than their body needs every day.
  • For the first time in history there are more obese than underweight adults in the world.

This glut of refined carbs is playing havoc with our bodies.

Here’s the problem you face: with an extra 500 kcal a day, as a society we’re gaining weight at the rate of about 1lb (½ kilo) a week.

This excess weight is causing us to become unhealthy. We’re more susceptible to chronic diseases like heart disease and type 2 diabetes.

We feel self-conscious and hate our appearance. We’re frustrated by wasted money on clothes that don’t fit anymore. We spend more on health insurance or hospital visits.

But KETO is not the answer. It's the enemy.

People believe in trends like keto and low-carb diets and are shocked when we regain weight after.

If we deny our body carbs on a diet like keto or other low carb diet, then it’s rarely (if ever) sustainable for most people.

That’s why fad diets simply don’t work. As soon as we’re done we pile the weight back on. Who’s going to live without bread, pasta or many fruits forever?

Here's what we mean:

You're on a trend diet, follow its rules and get quick results (see graph below).

Once you're happy with your weight loss goal you stop many of the trend diet restrictions. And your weight goes back up again.

weight loss diets over time

The trend diet yoyo: restrict foods → lose weight, then after is back to ‘normal’ → gain weight

We haven’t truly made any long-term changes, we’ve just denied ourselves the things we like for a few weeks and we’re back to square one – or even worse.

This adds to the shame some of us feel – that we’re restarting. Again. We tell friends and family we’re losing weight AGAIN.

It’s like we’re caught in a vicious trap.

The world around us is full of highly tasty, highly caloric foods that we’ve been programmed to love and want more of.

Luckily there is a solution.

Enter the Vegetarian for Weight Loss Transformation!

Some Success Stories from our Spring Launch 2021

Lost 1 stone in eight weeks (14 lbs / 6.3kg)

'Having been a meat-eater, I don't miss it at all. The weight loss has been great.' 

Sian Negal

Lost 7 lbs in eight weeks (3.2 kg)

'For the first time in 20 years I've dropped a clothing size. That's a huge milestone for me.'

Linda Fragomeni

Lost 8 lbs in eight weeks (3.6kg)

Even though Tracey runs a household of 7, she was able to successfully fit the her weight loss journey into her busy day-to-day life.

tracey Enns

What the Transformation can do for you

Luckily, there is a solution. Let us introduce to you The Vegetarian for Weight Loss Transformation – an incredibly effective course for losing weight – and keeping it off. Permanently.

1. Eight weeks of professionally-designed meal plans

For vegetarians:

The meal plans are designed specifically for vegetarians. They’ll keep you healthy and high in energy while you cut down on excess fats and avoid hidden traps.

Pie Chart Vegetarian Macros

Well-balanced meal plans

Lots of ‘value per calorie’!


They’re full of protein, vitamins and minerals. James, our nutritionist checked each of them so you don’t need to worry if you're getting all the healthy things you need to lose weight safely.

Easy-to-use meal planner system

Thanks to our meal-planning system the meal plans are fully customisable to your own unique taste so you’ll never eat a meal you don’t want!

It works completely fool-proof – just drag and drop! It even updates your grocery list automatically so you don’t have to lift a finger!

Drag and drop recipe replacement

2. Delicious and creative recipes

Say goodbye to trawling recipe pages. Our meal plans are stocked with our best recipes - all delicious, but weight loss friendly.

Chickpea Salad with Quinoa | Hurry The Food Up

Chickpea Salad with Quinoa

Refreshing Pasta in Peanut Butter Sauce | Hurry The Food Up

Refreshing Pasta in Peanut Sauce

Colourful Bulgur Kidney Bean Salad | Hurry The Food Up

Colourful Bulgur Kidney Bean Salad

Roasted Corn and Veggies | Hurry The Food Up

Roasted Carrots & Tofu

Above you'll see a taste of some exclusive recipes that are only available in the Vegetarian for Weight Loss Transformation.

3. In the course, you’ll learn...

How you actually lose weight

To put yourself in the right mindset

How to set your weight loss goals

Strategies to keep you on track

These videos are just a small part of the transformation:
We’ve packed the course with vegetarian nutritional knowledge to personal motivation, kitchen setup tips and fallback plans so you’ll never feel lost or overwhelmed - all in manageable pieces. 

4. Weekly action steps to make true progress

Printable worksheets
By the end of each week you'll receive a worksheet with a few small action steps. That way you know what's up next and never feel lost. 

vegetarian for weight loss transformation printables

Action-Step Sheets

5. The personal approach: live Q&A sessions

And because we restrict the number of available places at any given time it means we can fully dedicate ourselves to you. Over the coming eight weeks we are now also offering:

zoom q and a

Live Q&A’s with Dave, Hauke & James

Live Q&A sessions with our professional nutritionist, James.

Got a question about weight loss? Vitamins or minerals?? Protein and exercise? Ask James! It’s a nutritional minefield out there so these Q&A sessions will tell you exactly what you want to know – in understandable terms.

Live Q&A sessions with Hauke and Dave.

Need inspiration for a new healthy recipe? Not sure how to cook a meal correctly? Ask Dave and Hauke! We’ve spent years honing our recipes and kitchen tips and tricks so you can pull off great meals every time – and spend even less time in the kitchen doing it!

6. Meet us and members: Facebook Group

You can join our optional closed group on Facebook where we’ll be each day, sharing ideas, tips and tricks. Be motivated by us and our other members and feel free to ask any questions you may have, (also via email). We'll be there for you.

facebook group

Supportive & motivating Facebook Group

About the authors

We, Hauke and Dave, have been running our site for seven years now – and have created and shared over 300 recipes to six million yearly visitors over that time. We share our vegetarian know-how with 60,000 weekly newsletter readers.

This year we’ve brought in nutritionist, science nerd, foodie and Team Great Britain age group triathlete James Bell.

James has worked in General Practice for the past 5 years - Family Medicine for those of you not in the UK. He’s a Specialist Paramedic by background and now works as an Advanced Clinical Practitioner in a busy NHS GP Practice.

He has a special interest in nutrition and holds an Advanced Diploma in it, while doing a Masters Degree in Sports and Exercise Nutrition. He’s on top of all of the latest evidence and guidelines. He’s also a triathlon coach.

But don’t just take our word for it. See what previous Transformers have said about the Transformation

Dave Bell

Dave  Bell, James Bell & Hauke Fox

The course in a nutshell

The Vegetarian for Weight Loss Transformation is an eight week course and covers the entire process of losing and then maintaining weight – permanently.


Eight weeks of meal plans chosen from our trademark awesome vegetarian meals so you won’t feel like you’re missing out on any tasty foods! Designed exclusively for vegetarians!


Our new drag and drop meal planning system means your shopping list for phone or print is automatically updated.


Live Q&A sessions with our professional nutritionist, James. It’s a minefield out there so these sessions will tell you exactly what you want to know – in understandable terms. From protein to menopause he has the answers!


Daily and weekly emails with videos. Everything from important nutritional information to kitchen set up, goal setting and safety nets.


Meet us and other members. You can join our optional closed group on Facebook where we’ll be each day. We’ll help you to stay motivated as well as having a safe place to talk.

Yes, I want to take action with the

vegetarian for weight loss transformation

One payment of $99 $149 for lifetime access

Secure Checkout

If you have any questions or concerns about the course email us. We're happy to help.


100% Money Back Guarantee

We feel absolutely confident about The Vegetarian For Weight Loss Transformation. We also care deeply that you get the results you’re looking for.

In fact, if you don’t lose weight using our meal plans, enjoy our tasty recipes and discover a whole new way of looking at food and feeling good about it then we refuse to keep your money! 

That means we offer a complete 100% money back guarantee. If you’re not satisfied for any reason we’ll refund you your money - no questions asked!

The Five Course Modules

As mentioned, you'll receive daily bite-sized content pieces that in five modules. Here is a quick break down. 

Module 1 - Basic Weight Loss Principles

  • Let’s set your weight loss goals
  • Understand how you lose weight
  • How much should I eat throughout the day?

Module 2 - Kitchen & Cooking Skills

  • Two essential kitchen tools
  • How to satisfy vegetarians and “meat-eaters” at one table
  • How to make cooking with family really work
  • Eleven Meal Prep Tipps and Tricks

Module 3 - Mind & Willpower

  • Understanding your triggers and managing portions
  • Reward yourself!
  • Relapse management
  • Safety net & fallback plans
  • Mind, willpower and motivation
  • Lack of structure
  • Mental health
  • Lack of sleep

Module 4 - Nutrition Crash Course

  • Macronutrients (Macros)
  • Micronutrients
  • The anatomy of a healthy vegetarian diet
  • Food labelling
  • Nutrition for the menopause
  • Where to get protein as a vegetarian?
  • Easy changes - low hanging fruits
  • Healthy eating guide for vegetarians on the go

Module 5 - Exercise & After the Course

  • The importance of exercise
  • How to start exercising – and stick with it
  • Exercise for the menopause
  • How to continue to lose weight?
  • How to maintain our weight?
  • Why do we plateau?

More Successes

Sara exercises regularly and has a demanding job in elderly care, so she was looking for new recipe inspiration and a plan that fit into her schedule.

Sara Pulman

Lost 8 kg / 17.5 lbs

Feeling much more active. I didn't find that it was challenging for me, because I went into this with a positive mindset.

I would recommend it to others as a great way to set you onto a great start for long term lifetime change. I loved the videos and handy tips and advice. So thank you I'm going to look smashing in my graduation gown in March

Terezia Fletcher

Lost a pant size (in 30 days)

I feel like the program helped me to start developing some good habits, and learn some great recipes along the way :)

Being designed specifically for vegetarians is a huge plus. Most weight loss challenges are difficult for people that are meatless, as they focus heavily on animal products.

Great program! I really enjoyed it. The meal planner was very useful, and the daily emails helped to tips and to stay on track. Thanks so much guys, I'm really glad I did the challenge!


Lost 25 kg / 55 lbs

Understand your situation. Ask your family to be honest with you about your weight and to support you on your weight loss journey. They won’t do it without asking. Once you’re mentally ready to act, it’s time to move over to your new lifestyle goal. Get rid of bad habits, start exercising and eat more vegetables. It’s as simple as that, it really is. You can do it.

Karla Hicken

I lost 2.5 kg / 5 lbs (in 30 days)

I loved how easy it made it for me during the work week. I loved having the shopping list and not really having to think of what meals I would be having that week. The meal prep was also super easy but it was still really yummy which made it so much easier to stick to it

I loved the chickpea pancakes, the Turkish lentil salad and then for the snack I really liked the yogurt with figs and olive oil and salt. At first I thought it sounded so weird but once I tried it I really liked it.

I also didn't feel like super full which was really nice. I think that shows our portions are way too big in regular every day.
I really enjoyed the challenge and all the videos and the emails were really awesome. I feel like I learned a lot.

Sandra Sanchez

Lost 2 kg / 4.5 lbs in eight weeks

You are all so very helpful and knowledgeable. I was very excited to join this course and it has exceeded my expectations. Jim, Dave, and Hauke thank you for your kindness and compassion.

Though I didn’t reach my goal, I’m confident that I will in the next 8 weeks. I look forward to continuing and letting all of this knowledge become my healthy lifestyle. Many thanks, I’ll be sticking around for a bit!

Teresa Dickson

This sounds amazing, but will it work for me? The FAQ.

Do you deliver the food?

No, we don’t deliver, nor do we provide the food! We’ll make your shopping lists but you’ll still have to buy/order your groceries yourself. That goes for the cooking, too.

Does it matter where I live?

Not at all. Almost everything is virtual these days anyway, and all of this is done online.

Is it suitable for a 65 year old – i.e. not too complicated technology?

In fact most of our members are around 40 - 75 years old. We get the occasional question about our meal planner. If that happens Hauke jumps right on to help you individually (and not just a generic tutorial video).

How much weight can I realistically lose within these 8 weeks?

4-6kgs or 8-12lbs is realistic. We designed our meal plans to help you lose weight at roughly 1lb (½ kg) every week. We planned the numbers of calories, fats, proteins and carbs needed to keep you feeling satisfied and full of energy.

Why shouldn’t I lose weight faster? My friend lost loads doing keto!

Yes, they probably did! And did they gain it back again? We’ve found through speaking to thousands of ‘dieters’ that weight gain after keto or other ‘flavour of the month’ diets is real and severe. We want to avoid weight gain at all costs – we want to help you lose weight steadily, consistently and then help you to stay at a healthy weight after. We aim for consistency and a slower rate of weight loss is better for this.

Will it be possible to do this course in the UK - I mean will measures and weights be easy to convert? I’ve seen you use the American ‘cup’ measurements.

Yep, absolutely! We have metric and imperial measurements for all of our recipes – you can just toggle between them on each recipe.

I can’t eat dairy or nuts, then is this program not an option for me?

You can change every meal and snack to your liking (and we have a huge list of non-dairy, non-nut recipes and snacks to choose from). Each of the ready-made meal plans we have does include dairy and quite often nuts, however.

That being said, the meal plan is the only part that wouldn't fit you from the off. Everything else: the content, the videos, the accountability, the Q&A sessions, the mindset and the psychology behind losing weight is absolutely for everyone.

Do I get all the necessary nutrition from this program if I am going to be pregnant maybe next month? I have always wanted to switch to a vegetarian menu but can I do this during pregnancy? Would love to!

We wouldn't advise you to lose weight while being pregnant, and would recommend speaking to your health professional about it.

What is everything you incorporate? Is sugar/honey forbidden? Bread bought at the grocery store ok? Must I make everything myself?

Sugar/honey/maple syrup? No, it's not forbidden, some recipes call for sugar or maple syrup, just in smaller amounts.

We look at overall calories, fat, protein and saturated fat when we create meal plans and recipes.

Everything from scratch? No, not necessary either. We don't doom processed food per se. A tin of tomatoes is processed. And it’s absolutely fine to use. Same as store-bought pesto or hummus. Yes, bread bought at the store is absolutely fine!

Is this a membership subscription?

No, it's a one time purchase. But you'll have lifetime access including all upgrades. The Transformation stays open, so you can always go into your membership section for any information at any time.

Will I be hungry?

There are times when we all feel a little hungry – especially the first day or two – hunger is the best sauce after all! But we’ll take those cravings for junk and change them for foods that will help us achieve our goals.

Is this the only diet that will work for me?

In truth, no. But the reason we’re passionate about what we do is that we want to teach people how to live and eat in a sustainable fashion, not something that makes you lose weight at the start and then struggle to keep it off. 

So our plans are designed with this in mind, and you can change the meals up so that if you prefer other food and this keeps you on track - we’re all for it. We’ve made everything personal and customisable.

How do I stop myself from gaining weight again after?/ How does your plan stop me from putting weight back on after?

This is an incredibly important topic which we cover from every angle on the course. We help you to notice and understand cravings and triggers. How they happen, why they happen, and how we can avoid them. You’ll also learn to spot typical tricks and traps of the food industry.

I’m 53 year old woman. I have put on weight through perimenopause & menopause despite a healthy diet. I already rarely eat processed food, sugar, etc. & don’t eat all that much. Does your diet take account of whatever is going on in my body at this time of life? Before this I’ve been thin for most of my life.

Yes, the menopause is one of our content topics. We address it in detail (it's actually an important issue for a large amount of our Transformers).

Does every meal plan have a daily calorie tailored to a specific client? How to calculate my daily calorie, do you have this formula in this program?

The plans are set at 1500kcal/day for females and 1800kcal/day for males. Usually the 1500kcal plan for women is a great ballpark and can be used "off the shelf". If you need a different calorie range for some reason (for example you have a very active job) then send us a message. We’ll help you make a personalised meal plan!

Is it complicated to adjust meal plans to more or less people?

Happily every single recipe can simply be toggled for as many servings as you like!

Are the shopping lists updated automatically?

Yes! Depending on which recipes you choose to make, and for how many people – everything is changed automatically. You don’t need to change a thing yourself.

Why do you use dollars? Dollars isn't my currency.

We use dollars as it's the most recognized universal currency. Don't worry, everything will be converted to your local currency as you pay by your credit card or Paypal account.

Yes, I want to take action with the

vegetarian for weight loss transformation

One payment of $99 $149 for lifetime access

Secure Checkout

If you have any questions or concerns about the course email us. We're happy to help.

Some more real feedback

Thank you for your reminder exercise email this morning :) I did a 20 minute brisk walk - including an uphill section and I feel great.

Nicki Walters

Just came home from a concert and was really tempted to break into my son's leftover mac'n'cheese. But thanks to the challenge, I thought better of it and dove into some baby carrots with hummus instead. Cheers!

Michelle Lacey

This was great guys. Thank you for creating it. Learned great recipes. The meal plans had enough variety that I got to learn what foods work best for me and which don't. I loved the tips and learned valuable info that I did not know. This is the first course that I came to the end with a sadness it was over instead of a "oh thank god that's done”.

Tiffany Hyde


We would like to take a moment to note that this book is for information purposes only. It does not claim to provide medical advice or to be able to treat any medical condition. It makes no claims in respect to weight loss, either in terms of the amount or rate at which weight loss could be achieved. The calories, fibre, protein and other nutritional information is worked out as closely as possible and we have checked the information as accurately as possible.

However we can’t be held responsible for mistaken listings: the nutritional information is given as a guide only.

If you have any concerns regarding your health please contact your medical practitioner before making changes. The recommendations to increase your physical activity are general and non-specific. If you have any injuries or conditions which may restrict your ability to increase your physical activity, please seek medical/professional advice before making changes.

© 2021, HurryTheFoodUp